Fractional CMO
Services
A Fractional CMO (Chief Marketing Officer) provides part-time, senior-level marketing, strategy and technology leadership; and replaces multiple roles at a fraction of the cost of even a single full-time employee.
This flexible and powerful solution delivers high-level marketing insights, systems integration and real-world experience to help steer your marketing technology efforts without the unnecessary overhead of full-time positions.
Areas where we can help your business
Fractional CMO FAQ's
Who is a Fractional CMO for?
This is the most common question we are asked.
Our Fractional CMO Service is a practical (some say ingenious) solution for companies who know they need high-level guidance and stewardship with their marketing, technology or operations; but either don’t have 100% clarity on their exact needs, or can’t justify the cost of a high-priced full-time executive (or two).
We provide this expertise with marketing, brand strategy, technology, AI, integrations, services and more; either part-time or on-demand. This gives you access to expert advice and input, like you would an attorney or CPA, without the cost or commitment of hiring someone.
We typically work for owner-operated small businesses with annual sales between $500k – $3.5M. Companies this size often lack senior team members with expertise in marketing or technology, but could greatly benefit from it.
For instance, two partners with a business generating $1.5M annually are obviously highly intelligent and successful; but do they truly understand how to effectively utilize AI to automate redundant tasks in a CRM / ERP system to lower operational costs, or steps to take to improve SEO to generate free website traffic to increase ROI, or what software systems they should be running?
We can fill these roles at a fraction of the cost a full-time VP of Marketing or I.T. would cost.
Who would we be hiring as a Fractional CMO?
Our Fractional CMO services are provided exclusively by John Robb, the founder of the company.
John is an entrepreneur and experienced consultant. He has carved a niche for himself in the consulting arena since the mid-1990s, and he has been a pivotal figure providing strategic insights and expert guidance in the areas of technology, marketing strategy and business operations.
His extensive experience spans across multiple sectors and industries, making him uniquely qualified to help you navigate the complexities of modern business environments such as AI, automations, brand messaging, user engagement, social media, brand-awareness, applications and workflow efficiencies.
Through his role as a Fractional CMO, John brings a blend of high-level executive oversight and hands-on marketing expertise to companies, helping them to scale, innovate, and achieve their market potential.
How does a Fractional CMO work?
We have 2 business models for our Fractional CMO Services: Ongoing and On Demand.
- Engagement: We engage with you, the business owners, your Board, or senior management on a part-time basis.
- Integration: We integrate into your team, often visiting your site on a regular schedule.
- Role Presentation: We are presented and operate as an intrinsic part of your employee structure rather than external contractors.
- Training: We can train members of your team on many aspects of sales, marketing and customer service.
- Objective: Our focus is to collaborate closely with your in-house team to drive your business goals forward continuously.
- Engagement: This model operates on a retainer basis, where you have access to our services as needed without a fixed schedule. This is similar to having an attorney on retainer.
- Initial Onboarding: Initially, we might spend some time at your location to get acquainted with your business operations.
- Remote Engagement: After the initial visit(s), our engagement is primarily remote, reducing the need for regular on-site presence to reduce expenses and maximize ROI.
- Objective: To provide strategic marketing support when required, allowing flexibility for both your company and ours.
How much does a Fractional CMO cost?
There’s no simple answer for this question, as every client we have worked with had different needs, requirements and goals; but it’s surprisingly affordable.
- Ongoing support will typically fall within a range of $3,000 – $10,000 per month.
- On-demand support will typically fall within a range of $1,500 – $5,000 per month.
We often pay for ourselves by renegotiating vendor and supplier agreements and auditing & reviewing technology, marketing and other operational expenses.
Use the form below to send us a message so we can discuss your specific needs and provide you with accurate pricing.
Are there things a CMO does not do?
Engaging a Fractional CMO means integrating our Founder into your organization on a part-time basis. This role involves senior-level strategy, planning, oversight and leadership duties; and typically does not include operational tasks such as making sales calls, updating websites, sending email campaigns, posting on social media and so on…
We can train your existing staff to perform these tasks at a fraction of the cost, or we can assist in recruiting the appropriate personnel for these roles.
We prefer not to promote our other services concurrently when providing CMO services to maintain professional integrity. However, should you decide that utilizing additional services from Red State Web are beneficial to your business, we are prepared to offer these at a significant discount in order to cover our operational expenses.
What industries do you work with?
Some industries we have supported:
- B2B Manufacturers
- B2C Manufacturers
- Commercial Services
- Entertainment & Attractions
- Employment & Staffing Agencies
- Insurance Agencies
- Real Estate Brokers & Agencies
- Residential Services
- Retail Store Chains
- Software
- Travel Services
- Wholesale Distributors
We evaluate each company and industry on an individual basis to determine whether our experience, skillset and abilities can add value and contribute to achieving the desired outcome.
We do not provide services to Democratic politicians or any company or entity associated with, aligned with, or promoting their agendas.
How can you assist with app or software development?
Building an app or custom software requires a myriad of skills:
- Project Management
- UI/UX Design
- Workflow Automations
- Data Layout & Organization
- Technology Stack Review
- Backups & Security
- Hosting & Staging Sites
- Maintenance & Updates
- and many more…
We can work as your Project Manager and oversee the development of your app or software from start to finish. The team doing the work is critically important, so we can make our developers available for your project or can evaluate and source developers that are local to you.
Will we travel or work on-site?
Yes, we actually prefer to work on-site if possible. We do require at least one (1) on-site visit prior to an official engagement, and depending on your location and needs, regular travel for on-site visits will be included in our agreement.
